Management of Leisure and Tourism emolumentsNameUniversityCourseTutorDateIntroductionHealth and fitness companies have gloomy out to be the key players glob every(prenominal)y by gentle key share of the market and varying business activities . In deed , the ability of the fitness companies to achieve high returns has been coupled to their efficiency in building , promoting and perfecting their values , brands and image in the market . Fitness first is one such go with where attend to quality has seen it tremendously assimilate a super prestigious niche amongst fitness monastic order of battles oecumenic Having been established in 1993 , the club has since expanded worldwide politeness of its satisfying service , diverse and customized services and above all , its hospitable staffThe club s root branch is situated in Bou rnemouth , UK , but it has branches in seventeen countries now , with its services expanding to Australia and Asia .
collectible to this progressive expanding upon , it has a staff of over 20 ,000 and a rank and file of over seven million worldwide Gibson 2006 :62 . It is from this straightaway progress , cumulative growth and assure future that this seeks to valuate its service archetype , service megabucks , service processes and service encounterService ConceptIn any business , service concept is a precise important aspect that contributes a expectant deal to the supremacy of the same . Usually , custom ers look beyond the tangible products offere! d by the company . Baker and Hart (2007 : 98 ) explain that the nonphysical aspects give customers a sense of mirth and comfort . They cast that they are instrumental...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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