Kraft Case Coffee Pod Essay

CompetitionMarket Share of CompetitionThis chart of the commercialize place place place share shows that kraft Foods was the realism leader in java gross sales with 15% of the global market. In Canada krafts/Nabob and maxwell had a combined share of 35%, where Nestle had 19%, closed-door labels accounted for 25%, and sm all(prenominal)er companies summed 21%. With grocery markets carrying a selection of deep brown brands and flavors along with major retailers such as Starbucks and Tim Hortons selling their cocoa berry beans in grocery outlets, competitor in the Canadian burnt umber market remains very aggressive. There are four major coffee pod competitors in Canada and they are wiz-to- wholeness, Home Caf, Senseo, and Bunn My Caf.One-to- mavinOne-to- iodine brews coffee pods in two assorted sizes and has a bar quality. This machine has service that it can in worry manner change its spout in order to give rise iced tea or regular tea. They also subroutine the b iggest coffee pods at 9.7 grams vs. the other 7 gram pods used in regular machines. One-to-one also has three different varieties to choose from You can purchase a 16 pack of pods for $4.99. These coffee pod machines are available at the Bay, Canadian Tire, Zellers, and Home forthfitters.Home CafHome Caf has geture brewing coffee pods while getting the full flavor of the bean. This machine has a removable platform to avoid spilling and can brew three different loving cupful sizes. This type of coffee pod has 4 different flavors to choose from and a 16 pack of wizard coffee pods comprise $4.99.SenseoSenseo has a narrow machine that creates a rich froth on each coffee brewed. Each blend is brewed in 30 seconds and has an automatic shutoff after one hour of no use. Senseo uses premium beans and offers four flavors that come in packages of 18 for $4.99.Bunn My CafBunn My Caf use special spray head and delivers maximum flavor in each cup. This machine can also brew a cup in 30 sec onds and has 9 brewing settings to change the strength of the coffee.Out of all the machines listed above Bunn My caf machines sell in retail for $150 per machine, the highest damage out of the four. The cheapest machine is the One-To-One selling in retail from $60 $75. The best deal for retail selling price of pods is Senseo at $4.99 per 18 packs of podsSocial/CulturalCanada compering to other countries work with fast technology and faster workforce. Before Canadians, coffee drinkers were taking them longer to get their coffee. Today the Canadian coffee drinker can get their coffee in one minute. These advanced technologies reflect to overall Canadian technology and the fast-paced surround that Canadians live in.TechnologyEven though coffee pods may cost a little bit more per cup of coffee, it has its benefits. Whit use of the pre forwarding for the single serving coffee the SSP machines can deliver coffee in less than 1 min. The SSP machine measure the water tank or the amount of ground coffee for your cup, just place pod and press a button. You no longer assume to throw away the sozzled wet filter with used coffee you just have to reuse the little plastic pod. Pods also do not use an tangible coffee dummy, so you do not need to plumb the pot of coffee every day. This is perfect for people that usually make only when one coffee, alternatively of making a batch, only a single cup is processed. Different kinds are also available in terms of taste.EnvironmentKraft has taken some significant actions to keep the purlieu safe and clean. One aspect relating to environmental factors is that, the SSP machines are much easier to clean than the other pods on the market. Itallows you to have cluttered ground coffee that is inefficient to be used, no leftover coffee to pour away and no pot to clean. When finished, users would simply dispose of the pod in the garbage or compost bins, whereas regular disposable coffee cups and filters mustiness be thrown and tw isted away in the garbage.Micro EnvironmentThe 4 PsPrice $0.50 per cupProduct Single-Serve coffee tree Pods (SSP)Promotion Consumer shows, demo political platform booth, television sponsorship campaign, giveaways, print ad buy one get one free coupons Place Consumer shows and big retail outlets across Canada. Three different merchandising tools Shelf-strips with coupon AdPad that holds 12 bags and coupon holder, On-Shelf Racking that holds 14 bags, mark Off-Shelf Bins that holds 48 bags.Mission StatementHelping people around the world to eat and live better.Kraft Foods Inc., Consolidated Income StatementUSD $ in zillionsmerchandising ObjectivesHerzogs goal was to obtain 45% market share at the end of 2006 He also expected 6% from a 12.5 million household in 2004 and 8% in 2006. For advertising, Kraft wants to use TV sponsorship using all television programs for 3.5 launching. Production for a 30-second English-language contest blur would cost $10000 airtime to run English lan guage spot for one week would cost $15000, giveaways would cost $5400. Promotional execution would cost $5000. Herzog also wanted to use direct marketing through an email campaign. This is where customers would be sent an email inviting them to visit a website and register to win a fee years supply of coffee pods. Merchandising objectives for Krafts coffee pods includes ledge-strips with coupon AdPad, on-shelf racking, as well as brand off-shelf bins. The cost for the total campaign is $961400 and there would be $38600 left from the $ trillion budget.Proposed Marketing StrategyPriceTo create better value for our customers we clear-cut that price of $4.99 for 16 pods is perfect. Our competitors have the same price but we have better value. This price of $4.99 result fanny Melitta in direct competition since they offer the same value. Maybe a slight increase (18 pods instead of 16 pods). This will ensure that Kraft would win in the competition. The sell price for the coffee pods s hould be $49.99 for 200 coffee pods. And for market share, we exhort Mr. Herzog to start at 20% with an increase of 5% per year that will lead him to those desired 35% 20% is very possible for Kraft and its very profitable ProductKrafts brandingOur brand dodging focuses on the packaging. The branding strategy for Krafts maxwell House and Nabob Brand should reflect the consistent branding strategy already being implemented by the company. However, Kraft should use upscale packaging and back up the upscale high quality return that they have. An slip of an upscale packaging concept by current market entrant is Melitta. The reason for my branding strategy focus on the packaging is due to the principle of first impression and mental association that a potential consumer will have especially Krafts target market. The target market for single serving pods is high-income individuals and families ($91,000) and well-educated individuals.Place approximately Canadians have their cup of cof fee at home or at the nearest available store. Kraft should make coffee so hot it enhances the time we spend with friends and family while enjoying a cup of it. A levelheaded way to go about it would be dividing the Country in regions and market the product targeted right at their consumer profiles. Furthermore delivery straight to retail stores would make the supply chain shorter hence costs will be less. Even better would be to encourage around buyers to buy it on the Website, with free delivery or a more effective packaging tactic. If the Consumer buys the product straight from the manufacturer the dividend will scale up quite a then selling them in bulk to wholesalers and retailers.PromotionPromotion is the most important element of the proposed marketing strategy all medium must be evaluated then used to acquire as many consumers as possible. One of the things that can be used is print advertising billboards, magazines, newspapers etcetera Another option is also TV sponso rship, using almost all television programs for 3.5 months launching. Direct Marketing can also be suggested for example email invite consumers to visit the Website then put an offer like click to win a free supply of coffee pods for a year. Merchandising has its own promotional options too like on shelf racking, shelf-strips with coupon AdPad or branded off shelf bins.ReferencesStephanie Larkin (2007) Current Trends Of burnt umber Consumption. Retrieved from http//www.streetdirectory.com/food_editorials/beverages/coffee/current_trends_of_coffee_consumption.html Ben Berry (Oct.2011) Coffee and Tea Industry Trends from the Canadian Coffee and Tea Show. Retrieved from http//www.ats-sea.agr.gc.ca/eve/6060-eng.htmNPD Group(July 2012)More Canadians opting to brew their favourite drinks at home Retrieved from https//www.npdgroup.ca/wps/ accession/npd/ca/news/prca_120720/Stock Analysis on net(2012)Kraft Foods Inc. (KFT) Income Statement. Retrieved from http//www.stock-analysis-on.net/NYS E/ guild/Kraft-Foods-Inc/Financial-Statement/Income-Statement Dolcera Public (August 2009)Premium Coffee Market Segmentation. Retrieved from http//www.dolcera.com/wiki/index.php?title=Premium_Coffee_Consumers_Market_Segmentation

How Effective Are Various Methods in Reducing Recidivism Essay

Prison, non-custodial sentences and replacement seem all failed in reduce recidivism however, there is little and limited evidence to support non-custodial sentences, as thoroughly as some(prenominal) pack think if rehabilitation could be apply pithively, it would drub. Although the advantage of prison is keeping our society from dangerous people, when it comes to reducing recidivism rate, the effect of prison is disappointing. The public usually think that imprisonment is safer for communities however, it appears powerless to reject inmates from committing crime again.In the article, Study shows building prisons did not prevent recapitulate crimes, Fox Butterfield (2002) cites a large-scale study of recidivism from the Bureau of Justice Statistics, which investigated up to 272,111 former pris unrivalledrs in 15 states during the first three years by and by being released. It found that 67% of inmates broke the law again in three years right after their release in 1994. It is affect that it does not make any difference to recidivism rate which was studied in 1960s, and it is even 5% higher than the study done in 1983.In addition, it indicated that the more rearrest records a abominable has, the higher recidivism rate he has. The inmates who learn more than 15 prior arrests have 82. 1% of recidivism rate. Nevertheless, according to Emily Kinghams article (2006), she believes that prison forces offenders to regret and reflect on their behaviour as for the reason that criminals cannot reject the temptation of committing new crime is because of inadequate provided support. In spite of this, some experts have admitted that prison does not work in terms of reducing recidivism rate (Considering the alternatives 1978 Finckenauer 1988).Some limited evidence has shown that non-custodial sentences whitethorn decrease recidivism regardless of some experts being sceptical about their craved extend toments. On the one hand, alternative sentences can help gover nment save up money and alleviate over-cramped number of criminals in prison (Considering the alternatives 1978). On the different hand, Kingham(2006) points out that alternative sentences do nothing but return prisoners to their certain circumstances, which result in unawareness of their crimes and the onsequences. One study indicated that through one of alternative sentences, intensive probation, recidivism rate is less than 20% however, the evidence maybe weak as the study has not been completely put into execute (Considering the alternatives 1978). Furthermore, in the Minnesota, alternative sentences have been successfully adopted to keep criminal rate not change magnitude, but it may not be convince because of the source not being confirmed (Considering the alternatives 1978).While some people argue rehabilitation is also failed in reducing recidivism rate, some authors look for that if government could support rehabilitation, recidivism rate would decrease. According t o the article, Prison, James O. Finckenauer (1988) cites some studies, which shows that even though the government has already provided with good rehabilitation programmes, they cannot achieve reformatory of inmates.On the other hand, this position is contested by Joan Petersilis (cited in Butterfield 2002), a professor of criminology at the University of California at Irvine and an expert on parole, who says that state governments spent such little money on rehabilitation programs that inmates do not receive sufficient help with drug addition, work skill and preparation for a new life, which may lead increasing recidivism rate. Butterfield (2002) further cites the statement by Mr. Travis, who also argues that criminals return to crime.

Handling Groups: Booking, Check in, Checkout

HANDLING GROUPS Groups suffer bring in huge tax income for a hotel but they make a lot of work. This statement is truly much true as classifys take up a design of retinue in a hotel every last(predicate) at at one time manner of speaking in a huge amount of income at one finicky point in time. In order for this to go smoothly, on the whole hotel de objet dartments need to be condition detail of crowd arrivers well in advance so each department can make their own obligatory arrangements to be satisfactory to handle groups.Various departments would begin to work closely together, front business would need to send out copies of group arrival diagnose to all departments atleast one week in advance so that other departments can make appropriate adjustments to number of staff that would be required during those times. The accrue pattern for a succession of item-by-item knobs is quite different from the eat of group arrivals so housekeeping has to pay close upkeep ens uring rooms are ready for group arrivals.Head porters too make believe to arrange necessary number of staff to be ready to move a vast quantity of luggage as quickly as possible so as to not have the group transport around for bulky periods while unloading. All departments need to have good communication during these times, listen, take away and prepare. When best would hotels accept groups and why? Groups to a hotel can include collection delegates, unexpected group of passengers forced to stay overnight because of bad stand or maybe technical problems.Hotels sometimes are not given the opportunity to plan/prepare further ahead so they moldiness always have a set procedure and guideline in place for un-for-seen times. Hotels would best accept groups during their slack periods, this will help to deal up the rooms and also by charging the highest possible rates for the rooms. This would also bring about the use of yield management where the hotel would be able to fill up all the empty rooms at that point, sooner of having so many vacant roomsFive factors to make do when booking groups 1. Negotiation- particular attention when negotiating with group leader over price, as the leader will be in a more powerful bargaining position than unmarried guests as they are providing the hotel with large amount of business at once so group leaders tend to bargain extremely for funky rates and discounted use of facilities etc. 2.Group reservation request form- hotels needs to date group leader fills in and submit this form which is usually listed on hotels websites or calling direct to the hotel giving the knowledge and also through and through group reservation specialist collecting all necessary information about the number in group, number of rooms, type of rooms, special requests, arrival and departure dates and times etc. 3.Payment arrangement- the arranged package prices are transference to the group leader ledger account, it is safe for the hotel to open a demote extras account for group members item-by-itemly for them to get drinks, laundry, room service on credit if this credit was not extended and this should be clearly celebrated and understood by both the group and hotel departments so as to preserve any uncomfortable situations. . Additional administrative arrangements- muniment a summerization of details and outline the arranged dividing of hotels responsibilities to group members and that of the group leader to its members, this document would include if a separate check in area is provided for the group check in which would help in avoiding long queues at reception and also to foster the feeling of group collision. 5.Couriers arrangement- when groups travel they usually have a courier/tour organiser and sometimes a number one wood which are free/at a reduced rate, these things should be make note of especially if the courier took care of administrative tasks as well, which would have then had to be done by the hotel own staff. Five factors to consider when checking in groups 1. Pre registration- hotel can print off one-on-one registration forms on with a prepared welcome package, prepare two keys for two-fold military control rooms and arrange special envelopes with group keys in ascending order. . special(prenominal) code reference for each group- on check in code group code and guest automatically transfers the agreed accommodation and repast charges to a master bill, and all extras are charged on a individual account for group members if so desired. 3. Pre arrival registration form- hotel gets the individual registration forms to groups for them to fill out on their way to the hotel, so this part is dealt with even before guests arrive at the hotel, so information is scarcely rechecked at point of contact with reception. 4.Rooming list- hotel should obtain a reduplicate of rooming list from the group leader in order to update individual guest profiles proving names, addresses and pa ssport numbers into the pms system. 5. In house report/groups- now after check in hotel should update the system to enable all guest names, room number, special request etc, and print a copy of group in house room reports and circulate to all departments such as front desk, housekeeping, concierge, room service. Five factors to consider when checking out groups . tell all group billing are prepared and billed carefully, as in some instances some group members may stay on longer after the rest of the group have left the hotel, so to ensure those individual guest are billed separately for the group rates and their individual rates. 2. Extras- making sure all other charges incurred by all individual group members are billed separately and not added to the agreed contract between hotel and group leader of accommodation and particularised meal option. 3.Collecting of all key passes to rooms from individual group members, where readiness was made to provide two keys for a number of si ngle/double rooms. 4. To enquire about actual check out times of individual group members to have various departments on standby eg. Housekeeping to break down cleaning and preparing rooms again for new expected guests/walk-ins, and for porters to help take on belongings from individual guest rooms in a seasonably manner. 5. Hotel should at check out of groups try selling single packages to individual group members, or even family and other group packages as well.

Week Two Team Doc

The purpose of this comprehensive analysis is to wrangle the region and country of brazil along with our proposed global business imagine in the country. Regional Analysis brazil nut has worldwide entirelyies nonwithstanding is recognized as one of the few nations in the world that does not currently put one across a regional attachment (but as you position bulge out the country is member of NUMEROUS). However, ( arrive ater) brazilian President Luis dad silva in 2008 has looked to change that with his proposal of a full region alliance of all of southwestward the States, called the Latin Alliance (Washington Times, 2008).Currently Brazil operates ender the Numerous, a form of economic integration that promotes trade, especially free trade, such as the change of goods, services and currency among its members. The members include Argentina, Paraguay, Uruguay, Venezuela, and Bola (Wisped, 2013). The Brazilian physical milieu Is lush with vegetation, color, territory, natu ral resources, and avail adapted aquatic resources. All environments which positively accelerate trade potential for Brazil and the Region as a whole.South America Is regarded a place where policy-making Instability holds true for most of the nations at heart the region, Brazil Included (Heritage, 2013). As a result of the political unbalance economic conditions arrive at also resulted in fluctuation in success, where pay and other financial relief can be hard to hail by or even relied upon in general for the region. However, the social conditions suck in looked up in the region for some nations as some nations have seen reductions In corruption with the increase in commerce, health care, and environmental vindication (Heritage, 2013).Terrorism is not considered a factor (Internationals, 2013). You should update your understanding of Brazilian governance and the country global Image. Project finance has not been a fresh problem. ) Country Analysis Brazil is one of the larg est countries on the continent of South America. Over the years Brazil has had growth in the oil, natural gas, and electrical energy markets. The country is also one of the largest consumers of energy in South America. Brazil is most popularly known for having largest rainfo stay puts out of all of the destinations on the globe.Because of all of the plant life that belongs to the rain forest, Brazil produces the most Carbon Dioxide (? ). Brazil has been having a large amount of 1 OFF in the rainforests. The disforestation has had an effect on the environment because of the plant and animal species that are decorous endangered. It also has an effect on the water and air quality in surrounding cities because of pollution. Brazil has a military but it is not utilise very often because the country does not have any enemies or threats to be concerned with.The country has a shelter democratic political system, and has no cultural or ethnic conflicts. Political leadership deal Lull D e Silva implemented an economic plan and social reforms that helped them lay out high on the UN Human Development Index. Brazil has the 10th largest parsimoniousness on a global call and has been effective in debt management, equilibrize trade, inflation control, and the country has also always kept their currency stable and has been consistent on the exporting of goods. Over the years Brazil has been able to avoid a U. S. Like recession (? ).Though some cities in Brazil like, ROI De Jeanine have a higher crime rate than other cities in Brazil it is still seen as a peaceful place. Some desire the reason for some crime is the 15% poverty rate. Political leaders are working to increase the employment rate and improve conditions in the poorer areas of Brazil. Organization ND Product Analysis Team B fuddle-coloured maker was incorporated in Florida in January of 2005 with the idea to create high-end fuddles for the most special(prenominal) wine enthusiast. The winemaker was fo rmed by four friends out of extremity because the selection of fine wines at a fair price is scarce.The winery covers a total of six acres with four acres utilize to making grapes for Cabernet Sauvignon, and the remainder is used to make Merlot. Originally the group do wine as a hobby for personal consumption for themselves and their friends. It became popular among family and friends so they decided to pursue a business. Then in 2005 the bon ton produced 85 cases of wine with 12 bottles per case at a retail price of $40 US per bottle. Since then the production numbers have been 250 cases per year consistently with the ability to make 500 cases if there was a demand.To create demand Team B decided to pursue gross revenue in Brazil where the wine industry in comparison to the rest of the world is still in its infancy. thither is a big wine market in Brazilian get hitched withs. The people of Brazil have libertine weddings with gourmet wine, food and live music. The weddings the mselves are an extravaganza that consists of a wedding party and a separate Rooney that both involve wine. Team B Winery wants to position themselves (itself) to gain a market share of the wine sales.Weddings are not the only festivities the people of Brazil celebrate with the backup of wine. Brazilian enjoy celebrating every milestone in life not Just weddings such as births, anniversaries, birthdays, holidays, deaths, and of course Carnival. Family time and celebrations consist of dancing, ski binding up, enjoying a delicious meal with a bottle of wine. The consumption of wine is a ritual that is part of every aspect of Brazilian life. There are any holidays in which Brazilian celebrate, but one of the lift out known across the globe is Carnival, which lasts five days.Each day is spent dancing, trip the light fantastic toe music, and drinking high-end luxurious wine. The food staples of Brazil are sausage, pigs feet, ears and tails, beef and foul beans. The winery will offer the 2007 Merlot to pair with the meats. The Merlot is Black Ripe damn wine that boasts a small taste of spice to bring out the taste in the meat. If a more mellow wine is in demand(p) the 2008 hiring locals to manage and work the new bottling plant. To help with shipping costs ND to keep quality high, the wine will be shipped in oak barrels from the U. S. Winery and bottled in Brazil.

The Masculine and Feminine in Shakespeare’s A Midsummer Night’s Dream

Since time immemorial, work force and women struggle against separately other because of the issue on power, control and domination. William Shakespeares A midsummer nights Dream similarly depicts men and women who are at odds due to their differing beliefs and values.Through the characters of Theseus, Hippolyta, Oberon, titanium oxide, Egeus, Hermia, Demetrius and capital of Montana, Shakespeare represents that the powder-puff is struggling against the authority and domination of the virile and the masculine is maintaining its authority and domination over the maidenly. This es scan attempts to explain how Shakespeare accomplishes to think of the feminine and the masculine through the men and women in the play.A Midsummer Nights Dream illustrates that women attempt to go against male domination in the story but they are almost always controlled by men. Examples of feminine disobe bring outnce to the patriarchal rule are demonstrated by Hermia, Titania, Helena and Hippolyta.A t the start of the story, Hermia does not follow his make Egeus decision for her to marry Demetrius. Instead, she admits Lysander because she loves him. She resists his brings compensate to decide whom to choose for her future husband. She would rather choose to live as a nun or to redden die for breaking the Athenian law than to be married to Demetrius. When she was brought by her father into the presence of Theseus, she speaks these wordsSo will I grow, so live, so die, my lord,/ Ere I will yield my virgin patent up/ Unto his lordship, whose unwelcome yoke/ My soul consents not to give sovereignty. (I.i. 79-82)These words reveal the beliefs of the feminine that they would rather choose other options like being a nun or being sentenced to death than to suffer being with a human they do not love. It also expresses the belief that the woman alone has the right to decide whom to allow dominion over her.Similarly, Titania queen of the Faeries does not yield to her husbands wis h to make a nitwit son who was given to her by an Indian King to be his page. Titania stands by what she wants and she resolves that she will take care of the boy especially that the boys mother who is already was her loyal follower.So she tells her husband Oberon, And for her sake I rear up the boy, / And for her sake I will not fall apart with him (II.i. 136-137) and she defies the masculine authority of Oberon. Titanias decision and actions relate that even if a woman is married to a man, it does not mean the wife will submit to everything the husband wants.On the other hand, Helena complains on the limitations of women, We cannot contend for love, as men may do / We should be wood and were not made to woo./ Ill follow thee and make a paradise of hell,/ To die upon the hand I love so well (II.i. 241-244).She resists clean-living conventions that only men can pursue after the women. She follows Demetrius even if he drives him away from him. She bluntly tells Demetrius The mor e you beat me, I will fawn on you./ Use me but as your spaniel, spurn me, strike me,/ discount me, lose me only give me leave/, Unworthy as I am, to follow you. (II.i. 204-207).Helena and her actions exemplify women who are liberated and who wants to be equal with men in terms of expressing their feelings to the one they love.Lastly, Hippolyta is a symbol of a woman who fought against male aggression but was conquered. In Act I word picture 1 of the play, Theseus, Duke of Athens, mentions about winning over Hippolytas love with his vane and by inflicting her with injuries which could mean that Hippolyta, queen of the Amazons has been defiant against the masculine authority of Theseus ahead he became triumphant.And even though she is already betrothed to Theseus and does not say anything more about the wedding, it is uncertain if she heartily agrees to it. Despite of this, Hippolyta is an example of a woman who is courageous to fight. Unfortunately, she is also an example of the f eminine that is usually foiled by the masculine. Her fate is also what happens to Titania.

How Are Responses To Disasters Shaped By The Bureaucratic Structures Of Humanitarian Institutions?

Accident, be it natural or man made, are communal these days. It is not that in human history that disasters never happened but the red-brick world is a close contact global village and with willingness whatever country is able to help the other in peril. However, at that place are several clauses attached to it along with strings that are attached to world-wide politics. As a result, it should be taken into account that any exercise taken against any incident of disaster follows the path of evaluation and abstract on the parameters of bureaucratic judgments and willingness.It should also be taken into account this bureaucratic evaluation of the incident is subjected to the political scenario in long or in short run. Furthermore, it is also to be considered that all the humanitarian institutions responsible for the bringing of attend to to the disaster stricken area would ultimately be depended on the willingness of the bureaucratic organization. The bureaucratic formatio n work strictly on the principals of advantages and advantage of the doing thus attention becomes relatively more obvious in areas of vested occupy than the areas that are not directly linked up with the interest of the bureaucratic scheme. Olsen, 16)It is true that the Western Society has proved to be the almost powerful in terms of finance and resource in the modern era and thus it is the call of the Western world that determines the severity of a disaster in a given situation and the measuring of guardianship that should be granted as a residuum. It is obvious that the bureaucratic system is the most instrumental part in this entire scenario of politics of aid and thus all the humanitarian institutes are in alignment with this system.The tie between the bureaucratic system and and the humanitarian institutes are also revealed in the local perception of aid or relief during a disaster. If the Tsunami of the Indian Ocean is taken into account it would be clear that in the island of Sri Lanka it was order that such bureaucratic discrimination in the parameters of race abd religion was winning place. Here the bureaucratic system was playing in the hands of the governance formed by the help of the majority consisting of the state of the Sinhalese language.This bureaucratic system then influenced the humanitarian institutions to offer major part of the relief to the Sinhalese population rather than the Tamil population of the northern split of the island. (Walker, 5) The example of Sri Lanka and the relief discrimination between the Sinhalese and the Tamil population could be regarded as a classic example of bureaucratic system induced humanitarian misuse or under use of the aid. In conclusion it should be mentioned that there are several examples that point towards appropriate distribution of aid during the time of disaster by institutions like salvation Army and the Red Cross.However, the point that should not be missed is that the action taken during a disaster is an emergency and is purely based on humanitarian grounds thus the equal and proper distribution of aid and relief should always be one hundred per cent and there should not be any bureaucratic influence to state otherwise. As a human being this is the minimum requirement and the maximum amount of resource should be employed to attain the goal.

Recent Trends in Nursing Care Essay

IntroductionThe discip railway line of admit has witnessed several innovations and advancements in the exist couple of decades that run through with(predicate) greatly mend on the deem aptitude and efficiency. Simpson (2000) for instance, argued that the last 25years have seen abundant and numerous bowive innovations. The author attri preciselyed rough of these advances to breast feeding advocacy, which for example has totald to the introduction of much(prenominal) innovation as exclusive room maternity cargon, and especi any last(predicate)y for this objective, family relate alimony for lymph nodes and their families.Corroborating this stance, Schoot et al (2006) grade that away from the technologically-driven, prescriptive, and outcomes-oriented approach aimed at solving the great unwasheds health problems (Jonsdottir et al, 2004 p.241), recent trend in breast feeding pull is now towards family have-to doe with, client centered sustentation, where pract ice is determined by the removes of the client (Schoot et al., 2006 p.232).Furthering this line of argument, Simpson (2000), contend that perinatal nursing which involves c atomic number 18 for both the child and the p arnt, which in this case is the stay at fireside father, consists of a whole of labyrinthine clinical incumbrances, intensive patient and family education, empathetic meet and evaluation of family kinetics and a wide range of opportunities to make a difference in the pass aways of the whole family.This situation is hike up compounded considering the fact that in practice, patients are a good deal erroneously seen as problems to be corrected, instead of being seen as mysteries to behold and attend to. Jonsdottir and others (2004) were of the view that the diminishing humanness applied to nursing care and practice further makes family centered care a difficulty. However, the purpose of this paper is to construction at examine the recent trends in nursing practi ce and the implications that these holds for family centered nursing care, especially for stay at abode fathers, who in well-nigh cases, need personalized/individualized care.As argued Jonsdottir and his colleagues justifiedly argued, the increasing technological approach to nursing care and the standardization of health care is placing more emphasis on what the authors called fast-paced, fast-talking health care provision (2006 p.242) thereby moving wet- withstands attention away from relating to patients in a caring sort, which has been shown to be an important aspect of care towards cost effective service delivery. wiz of the implications of this trend is that living with complex health circumstances, such as that approach by a stay at home fathers, is considered more of a private affair, which the client must handle alone. These authors argue that, though the fate of medical interference is not under contention, however, the standardizing of healthcare procedures with di sregard for packs experiences and peculiar situation was a serious issue to look into.Simpson (2000) identified two major issues/problems that have contributed to this reduced comparative care amidst flirt withs and patient. First, the authors argue that over the last decades, the cost of care has steadily increased this has led to several cuts in the number of nurses attending to patients. unlike the one-to-one nursing care that hired to be the case, the reducing numbers of nurses that have to attend to a number of patients have meant that nurses backnot find the sentence to adequately relate to their patients.This fact is aptly conveyed in this statement Nurses wear thint have the time to do nursing they cant even get to know the people they are working with (Fieldhouse, pers. comm., 28 January 2003 Quoted in Jonsdottir, 2004). On the other hand, the increasing use of technology such as monitors, mean that several patients can be monitored remotely without the need to p ersonally get in contact with the patients.Fortunately, more recent literatures musical composition that recent trends in nursing practice is now towards client centered care, instead of the dutyally centered approach highlighted above. Researching nurses wisdom with respect to client centered care, Schoot and colleagues (2006), allude that individualized/client centered care is gradually gaining prominence in healthcare delivery and has manufacture a topical issue for nurse practice in most western countries. The authors posit that this nursing innovation places the autonomy as the starting signal point for care.Under this care settings, rather than the professional taking all the findings and approaching the client as a problem that must be solved, client centered care involves collaborative effort of both the nurse professional and the client, which is directed towards achieving care that meets the clients peculiar needs, wishes and expectations, firearm at the same time, in line with professional standards. As a result, this approach to nurse care is centered on client autonomy, improved patient participation and shared decision making.One interesting intervention in the direction of client centered care is what Limacher and Wright (2006) referred to as quotation. Reporting a qualitative interrogation involving several clients and their nurses, these authors suggest that verbal ac familiarityment of the strengths and competencies of the client brings feelings of goodness, optimism and hope which could greatly help the client randyly. It is argued that care for patients such as stay at home fathers goes beyond somatogenic or medical treatment, empathetic support and acknowledgement could greatly improve the healing process. The result of the qualitative research shows that patients need the medical treatment as much as they need the emotional support, thus such intervention is of great importance.Another important and striking innovation or adva ncement in nursing care is the increased autonomy that nurses respect today. Some decades back, nursing was more often seen as professional that whole carry out the prescriptions, recommendation or instructions of the medical student. In such a scenario, there was little or nothing that the nurse could contribute to the care of a stay at home father, except for prescriptions of the physician. However, in recent times, nurses are more innovative and able to take on tasks and responsibilities.Explaining this development with respect to perinatal nursing, Simpson (2000) assert that in many institutions, it is often the nurse who titrates oxytocin for induction or augmentation of labor, the nurse who decides when contraction or fetal heart patterns are within normal limits, the nurse who manages the siemens stage of labor, and the nurse who suggests the timing for regional anesthesia, thus playing an diametric role in the ultimate outcome of labor (Simpson, 2000 p.301). It can be a sserted that improved nurse autonomy can impact positively on nurse patient relationship and more importantly on patient outcomes.As a fallout of the improved autonomy enjoyed by nurses in recent times, there is an increasing trend towards bear witness establish nursing. Simpson argues that twenty five years ago, it was just about impossible to hear nurses discussing close evidence base care, he posited that then, such practices as heavy narcotics for use in labor were not only rarely gestureed or frowned at, they were almost seen as the norm.Also, nurses were more preoccupied with carrying out orders and prescriptions, than worrying about evidence or rationale for any particular intervention. Fortunately, today the story is drastically different. Jonsdottir and others are of the opinion that through continuous research and knowledge development, nurses have come to realize the importance of research to practice (Jonsdottir et al., 2004). This fact is further buttressed by Fawc ett (1999), who argued that nurses have come to realize that the nursing profession is both an educational and professional discipline, and as such, basic, applied, and clinical types of research are required to direct practice in the right direction.Simpson further posit that rather than just taking orders and carrying out tasks, nurses can now question traditional practice and also examine literatures for evidence in support or against the way things have been done (2000 p.303). While Fawcett (1999) contend that nurse clinicians now practice nursing in an increasingly thoughtful manner by continually contemplating situations and stretching their minds towards insight into nursing practice to discontinue help people improve their health, Simpson (2000) on the other hand suggest that the majority of todays nurses have the skills and knowledge to search through computer databases for important literature and to critically respect the combined weight down of facts gathered from suc h literatures to influence decision on the right intervention.The might to collaborate with the physician also enables the nurse to provide come apart manifest based care to the stay at home father. For instance, nurses are adequate more aware that as an autonomous healthcare provider, they are liable for their actions and inactions. As a result, the average nurse has the right to critically treasure every intervention prescribed by a physician for residency with standards and recent evidence.With such knowledge, the nurse can better collaborate with the physician in the scoop up interest of the patient. Although, Simpson (2000) regret that less than 50% of the registered nursing population in the United States have a 4year college degree. Positing that a baccalaureate degree greatly influences the ability to adequately understand research methods and design, which is pertinent for effective research critique the author suggest that the minimal nursing qualification should be re-considered.This is more important, considering the fact that the ability to critically evaluate evidences presented in literatures for validity and reliability and to be able to present liable recommendations or inform practice based on such research evidence, nurses need better knowledge about the research process and design, on which the ability to effectively critique a research work is founded.With everything give tongue to so far, it is important to examine how the knowledge gained so far can influence nursing practice. To start with, the increasing nurse autonomy holds austere implications positive and negative, for the practicing nurse that requires serious considerations. It is a know fact that every right comes with a duty. Autonomy of the nurse means that the average nurse has the right to decide what intervention is right at every instance. The nurse also has the right to correct or challenge a colleague, when he/she realizes that the right procedure has not be ing followed in attending to a patient.With the same gravity, the nurse has to be accountable for every action and inaction, decision and indecision. However, for a nurse caring for a stay at home father, autonomy has more advantages, as with every other care that requires an emotional relationship between the nurse and the client. In this circumstance, the nurse can adequately care for the patient without necessarily worrying about strict regulations. The nurse can provide a client centered care for a patient when he/she is able to make decisions, collaboratively with the patient on the best and most suitable approach without the restrictions of standardizations.Also the resort to evidence based practice means that the nurse practitioner has a guiding knowledge base to help make the right care decisions as at when due. Evidence based care ensures that only the best known procedures are employed in caring for patients.In the same light, the trend towards relational care i.e. persona lized care to meet the needs of individuals, to help them live with the complex health and emotional issues that most patients live though ensures better quality of life for patients. The understanding and empathetic relationship established between the nurse and the patient ensures that the patient is not only treated but cared for in a manner that brings solace and comfort from the several annoyance that comes with illness.In conclusion, it is a fact established over the centuries that nursing is influences peoples lives, not only in illness, but in health as well. As better innovations and nurse interventions are developed and researched, the nursing profession becomes better and more effective in its role as the carer for the society.ReferencesFawcett, Jacqueline (1999). The State of Nursing information Hallmarks of the 20th and 21st Centuries. Nursing Science Quarterly, 12(4)311-318.Jonsdottir, Helga, Merian Litchfield, Margaret Dexheimer Pharris (2004).Issues And Innovations In Nursing Practice The relational core of nursing practice as partnership. diary of Advanced Nursing, 47(3)241250.Limacher, Lori Houger and Lorraine M. Wright (2006). Journal of Family Nursing, 12(3)307-331.Schoot, Tineke, Ireen Proot, Marja Legius, Ruud ter Meulen, Luc de Witte (2006). Client-Centered Home Care match Between Competing Responsibilities. Clinical Nursing Research, 15(4)231-254.Simpson, Kathleen (2000). A critical evaluation of the historic 25 years of perinatal nursing practice Opportunities for improvement. The American Journal of Maternal Child Nursing (MCN), 25(6)300-304.