Wednesday, October 30, 2019
Cross-cultual Managment Essay Example | Topics and Well Written Essays - 1000 words
Cross-cultual Managment - Essay Example How important are organizational status, prestige and level in the organizational hietrarchy What rights to make decisions are given to managers as function of their positions To what degree should employees automatically defer to the wishes and decisions of their managers Power distance refers to the belief that strong and legitimate decision-making rights separates managers and employees; this custom is frequently observed in Asian and South American countries. By contrast, employees in the United States and Scandinavian countries subscribe to beliefs of lower power distance and are less likely to believe that their managers are automatically correct. Therefroe, many employees in the United States and Scandinavia do not blindly defer to their manager's wishes. Cultures that emphasize individualism tend to accent individual rights and freedoms, have very loosely knit social networks and place considerable attention on self-respect. Strong emphasis is placed on the person's own career and personal rewards. Collectivism heavily accents group and values harmony among members. Individual feelings are subordinated to the group's overall good, and employees are more likely to ask, "What is the best organization" Face-saving (maintaining one's self-image in front of others) is highly important in collectivistic cultures. When face-saving is accomplished, then one's status in the group can be maintained. The United States has an individualistic culture; Japan is collectivistic, with a culture that can be characterized by the proverb "The nail that sticks up gets pounded down." The Chinese culture accents the importance of quaxi or relationships. Femininity versus masculinity Masculine societies define gender roles in more traditional and stereotypical ways whereas feminine societies have broader viewpoints on the great variety of roles that both males and females can play in the workplace and at home. In addition, masculine societies value assertive behavior and the acquisition of wealth; feminine cultures trasure relationships among people, caring for others and a greater balance between family and work life. The Scandinavian countries have the most feministic cultures; Japan has a markedly masculine one; and the United States has a moderately masculine culture. Uncertainty avoidance Employees in some cultures value clarity and feel very comfortable receiving specific directions from their supervisors. These employees have a high level of uncertainty avoidance and prefer to avoid ambiguity at work. Employees elsewhere react in an opposite manner since ambiguity does not threaten their lower need for stability and security. These employees may even thrive on the uncertainty associated with their jobs. Employees in countries such as Greece, Portugal and Belgium have high uncertainty avoidance characteristics and often prefer structure, stability, rules, and clarity. Countries lower in uncertainty avoidance characteristics include China, Ireland and the United States. Long-term versus short-term time orientation Some cultures accent values such as the necessity of preparing for the future, the value of thrift and savings and the merits of persistence. Members of these cultures exemplified by Hong Kong, China, Japan
Monday, October 28, 2019
State and federal Essay Example for Free
State and federal Essay How a society punishes their criminals can say a lot about the way the citizens live their lives. Here in the United States we would rather take better care of someone in prison for life than a person on the street who has never committed a crime in their life. The philosophy and practices has changed drastically in the last 30 years. Rehabilitation was the main focus for the beginning of the 20th century. This gave way to a new found focus on justice, and fairness in the 1970s. Crime control was the next practice of sentencing, this emphasized jail time as a way to reduce the crime in a community. During the 1980s-1990s this model of crime control was very popular. The emphasis on goals of the sentencing, and corrections policies, and practices can be characterized. Sentencing has four major goals that are normally attributed to it: deterrence, incapacitation, rehabilitation, and retribution. Retribution is from the 21 centuries model of ââ¬Å"just deserts.â⬠The main idea is that if someone breaks the law they should be punished. The other three uses more emphasize on protecting the public. The way they go about is how they differ. Deterrence focuses on the burdensome aspect of a punishment. This makes the offender think about what he or she is, has, or is about to do. This is to make a rational thought that the chance of getting caught is too high, not worth the risk. The idea is to make the person (specific deterrence) who may commit the crime so afraid of the punishment, and detour others (general deterrence) from committing the same crime. Incapacitation is when a person is deprived the capacity to commit a crime due to the fact they are, well in prison. Next is rehabilitation. The goal here is to change the way an offender thinks, and acts so that they do not commit crimes any more. This is done by usually offering an education to an offender. When all of this is combined, and put to work it creates a large work load for the corrections departments across the United States. Though not one of these works best for every prison, city, or inmate, but when combined can be a useful tool. The corrections system takes a large blow depending on how a crime or offender is sentenced. With most jails, and prisons near, at, or over capacity they must take each sentence in to consideration. For retribution there can be very little impact on a large scale prison, but for a small town corrections department this can make an impact. When an offender is charged with a crime, and is sentenced with a form for retribution, community service for example. For every person that is sentenced in this way it takes more resources to complete the task for the corrections department. If more offenders were sentenced to probation or parole the impact on the corrections system would be much less. This would defeat the purpose of the system many times. The idea behind the sentence is to get the criminal off the streets, and out of the community. Rehabilitation is considered to be the only punishment that is a combination of the reduction of crime with the offenderââ¬â¢s rights intact. Crime can be deterred by long prison terms, and capital punishment, rehabilitation will only work if the offender can re-enter the community or society. If this is not an option extreme punishments need not to be ruled out. If one is to favor a ââ¬Å"rightââ¬â¢s oriented rehabilitation,â⬠this is to accept the criminalââ¬â¢s liability to receive punishment, but also assumes the right on his or her part to be able to return to society, and be a contributing member of a community. This idea is often referred to as ââ¬Å"state-obligated rehabilitation.â⬠This meaning that if the right of the state is to punish, they also must be able to educate their prisoners. The idea is that no more harm comes than was intended at the time of the sentence. One can go as far as to say that if the state or federal prison system does not provide a source of rehabilitation to the inmates it would be cruel and unusual punishment. If the goal is to rehabilitate the criminals, and one day have them back on the street as functioning members of a society that we want so badly to be safe, and secure then yes. Prison should be a harsh environment, but at the same time a place where one can gain a new foundà appreciation for a hard work ethic or a basis education. Also along with this prison needs to be a place where an offender can look back, and be thankful for the time they spent their because of the education they received, but at the same time never want to return because it is such a horrible place. According to The Free Dictionary (2013), ââ¬Å"Determinate Sentence ââ¬â A sentence to confinement for a fixed or minimum period that is specified by statute. à Indeterminate Sentence ââ¬â The prison term imposed after conviction for a crime which does not state a specific period of time or release date, but just a range of time, such as ââ¬Å"five-to-ten years.â⬠My personal opinion is that indeterminate sentencing is a more appropriate approach to sentencing. For one there are so many variables that can go into a case that if a cookie cutter approach is tried to be used there will be several things over looked, and then many things over emphasized. The idea for a punishment to be passed down that is fair to the individual not the crime. Though I believe that some crimes should have a determinate sentence to them with an option of adjustment depending of the situation, but for the most part if someone breaks that law, no matter who, what, why, where, or when they get the same sentence. An example According to OMally Law Office (2013), â⬠A man convicted of sexual assault on his maid had his sentence reduced from 28 years to life, to 8 years to life in an Arapahoe County, Colorado court recently. This story was reported in a CBS Denver 4 News release. Homaida Al-Turki, a Saudi-Arabia citizen, was accused and convicted on 12 counts of sexual assault related to keeping his maid as a sex slave in his Aurora, Colorado home. The reduction in sentence was said to be ordered because Mr. Al-Turki, who was incarcerated at a Limon, Colorado facility for the past five years, displayed good behavior, and also due implications from a recent Colorado Supreme Court ruling in a case unrelated to Mr. Al-Turki. It is important to note that Mr. Al-Turki still faces an indeterminate sentence. Indeterminate sentencing in Colorado means that a defendant may be kept forà his entire life, regardless of his minimum sentence. So, the practice effect is that if the parole board desires to keep Mr. Al-Turki in the custody of the Colorado Department of Corrections forever, they can. In effect, the sentence reduction only impacts the minimum sentence this defendant must serve, not the maximum. Indeterminate sentences in Colorado only come into play with Colorado sex offenses. Whether it is Douglas County, Weld County, Larimer County or another Colorado County, indeterminate sentences are devastating.ââ¬
Saturday, October 26, 2019
Sexual Roles in Time of the Temptress :: Temptress Essays
Sexual Roles in Time of the Temptress à à à à à Violet Winspear's Time of the Temptress may not be considered a literary masterpiece by many critics, but it does give a specific example of male dominant and female submissive sexual roles. Even though the novel contains no explicit or even implied sexual scenes occurring between the main characters, the actions and speech of Wade and Eve serve as a substitute for erotic passages. à Eve is labeled as an obvious submissive character as soon as she was introduced in the novel. She appears as a helpless woman in the company of nuns. Nuns might be considered some of the purest and most vulnerable creatures alive, second only to children. Her affiliation with these women imply that she is innocent and as helpless as they. Eve and the nuns are at the mercy of the brave warrior who rescued them from their mission. When Eve volunteers to walk across the jungle, even her act of courage seems weak. " 'Please'-Eve caught on impulse at the khaki-clad arm, 'if room can be found for Sister Mercy and the others , then I am sure I can trek the rest of the way' " (6). She asks, or begs, for permission to make a sacrifice, and through out the novel she never stops apologizing for it. à Before they begin their trek, Eve becomes quickly furious with the man who saved her and she declares that she is "not helpless" (12). In spite of her outburst, the rest of the novel makes her out to be anything but helpful. For example, she cannot bathe without a monkey stealing her Bond street apparel. It is impossible for her to search for them naked, and to top it all off, the fearless Wade O'Mara has to save her from toe-snapping crabs before finding her pants for her. Later on Eve acknowledges her situation. "She was glad he was so tough and self-reliant, but at the same time he was so disturbing and awoke in her a feeling of being a helpless and vulnerable female" (38). She is correct. She doesn't make their dinner, the only useful thing she does is sweep out a hut and slaughter a few of the harmless insects that lived there.
Thursday, October 24, 2019
Francine du Plessix Grayââ¬â¢s: At Home with the Marquis de Sade: A Life :: Biography Family Papers
Francine du Plessix Grayââ¬â¢s: At Home with the Marquis de Sade: A Life In 1998, Francine du Plessix Gray, prolific author of novels, biographies, sociological studies and frequent contributions to The New Yorker, published her most acclaimed work to date: At Home with the Marquis de Sade: A Life. A Pulizer Prize finalist that has already appeared in multiple English-language editions as well as translated ones, Du Plessix Grayââ¬â¢s biography has met with crowning achievement and recognition on all fronts. Accolades have accumulated from the most acclaimed of eighteenth-century luminaries, such as Robert Darnton, in a lengthy review in The New York Review of Books that compares her biography with Laurence Bongieââ¬â¢s Sade: A Biographical Essay, to the list of scholars whom she thanks in her acknowledgements for having read the manuscript: Lynn Hunt, Lucienne Frappier-Mazur, and Marie-Hà ©là ¨ne Huà «t. Surely, any scholar can appreciate the vast amount of research that undergirds Du Plessix Grayââ¬â¢s narrative, and indeed, she takes g reat pains to meticulously inform the reader who might care to look at her sources and read her acknowledgements that she has done her homework and knows every inch of the scholarly terrain. Du PlessixGray wisely begins her acknowledgements with a debt of gratitude to Maurice Leverââ¬â¢s studies, which rest on years of archival research. However, what really frames Francine du Plessix Grayââ¬â¢s biography is not so much the ââ¬Å"fin du dix huitià ¨me sià ¨cleâ⬠but the ââ¬Å"fin du vingtià ¨me sià ¨cleâ⬠and the ââ¬Å"realityâ⬠material from Sadeââ¬â¢s life that made it possible to represent the Marquis, his sons, his wife, mother-in-law, father-in-law, and uncle as so many of the people who populate the running narrative of criminals, deadbeat dads, incestuous relatives, date-raping playboys, and battered women that fill soap operas, day-time talk, womenââ¬â¢s magazines, talk radio, and the tabloids. This paper, then, explores Sadeââ¬â¢s biography not as a narrative of (the Marquis de Sadeââ¬â¢s) his life, but as a narrative that pleases todayââ¬â¢s reader because it serves up a voyeurââ¬â¢s view of (in) his ââ¬Å"dysfunctionalâ⬠family life ââ¬Å"at homeâ⬠that we are all too familiar with. This becomes abundantly apparent when du Plessix-Grayââ¬â¢s rend ering of the Marquis and the Marquiseââ¬â¢s lives are superimposed over the rà ©cit of lives that we read about all the time in the popular press and observe in television soaps and other series. Ultimately, we are interested in what such a reading, writing and representation of Sadeââ¬â¢s life does to Sadeââ¬â¢s persona and status, both in the world of letters, but more importantly, in the world at large.
Wednesday, October 23, 2019
Lillyââ¬â¢s Purple Plastic Purse Essay
In the text of Lillyââ¬â¢s Purple Plastic Purse, Lily is in the stage of Pre-operational. According to Jean Piaget, in the pre-operational stage, children develop semiotic function which is an ability to represent an object or action with signs and symbols, such as language, imagery, drawing symbolic games and deferred imitation. At first, Lily likes her teacher Mr. Slinger very much and she wants to be a teacher in the future. When Lily goes back to home, she imitates what Mr. Slinger does in school exactly. She drew a picture of Mr. Slinger when she gets angry with him. Pre-operational children are egocentric. When Mr. Slinger stops Lily not showing her purse at class time, Lily had a hard time being considerate. She talks aloud:â⬠Look, everyone. Look what Iââ¬â¢ve got!â⬠without regarding for the classmates and the teacher. At the same time, pre-operational stage children exhibit centration. This can be explained when Lily peeked at her purse in the desk during the class. More important, the development of concepts in pre-operational stage is demonstrated by Lilyââ¬â¢s concept of whether to be a teacher or not. When Mr. Slinger treats her well, sheââ¬â¢d like to be a teacher while she hates to be a teacher when Mr. Slinger took away her purse. The Three Bears This book demonstrates Lev Vygotskyââ¬â¢s zone of proximal theory of inter-subjectivity. Inter-subjectivity is a process in which two individuals who begin a task with different knowledge and perspectives come to a shared understanding as each person adjust to the perspective of the other. The three bears are a little Wee Bear, a Middle-Sized Bear and a Great Big Bear respectively. They have different size of bowls for their porridges and different size of chairs for reading, different size bed for sleeping. Once Goldilocks came to their house, those different size staffs leave different impression on her. Such as the Great Big Bearââ¬â¢s chair was too hard, the Middle-Sized Bearââ¬â¢s chair was too soft while the Little Wee Bearââ¬â¢s was just right. Also the three bears speak in three level sounds. All these behavior and features reflect that three bears with different knowledge and perspective have shared understanding each other and shared one house. The Sissy Ducking The stage of fidelity: Identity vs. role confusion by Eriksonââ¬â¢s stage of psychosocial development is performed exactly in the story of The Sissy Ducking. This stage focuses on who am I and what can I be? Elmerââ¬â¢s peers donââ¬â¢t play with him. He did all the special things and was just out of his peer society. His father was depressed about him. Elmer is sissy, he is unimportant, his father even doesnââ¬â¢t want to regard him as his son, and Elmer is a loser in the world that he lives in. Fortunately, Elmerââ¬â¢s mother has confidence on her son. Truly, Elmer is brave, loyal and ingenuity. Throughout the story, we can see the process that Elmer finds the way to prove himself and find out who he is and what he can be. Ross, M. (2005). Book Review of the Sissy Duckling (2002). School Libraries In Canada (17108535), 24(4), 91-92. Reference Henkes, Kevin. Lillyââ¬â¢s Purple Plastic Purse (1996). Galdone, Paul. The Three Bears (1972). Cole, Henry. (2002). The Sissy Duckling( 2002).
Tuesday, October 22, 2019
Biography Of Genghis Khan Essays - Genghis Khan, Western Xia
Biography Of Genghis Khan Essays - Genghis Khan, Western Xia Biography of Genghis Khan The old world had many great leaders. Alexander the Great, Hannibal and even Julius Caesar met with struggle on their rise to power. Perhaps Genghis Khan was the most significant of all these rulers. To prove that Genghis Khan was the greatest ruler, we must go back to the very beginning of his existence. We must examine such issues as; Genghis?s struggle for power/how his life as a child would affect his rule, his personal and military achievements and his conquests. Genghis Khan was originally born as Temujin in 1167. He showed early promise as a leader and a fighter. By 1206, an assembly of Mongolian chieftains proclaimed him Genghis Khan. Which meant Universal or invincible prince. This was a bold move for the assembly. They obviously saw some leadership qualities in Genghis that others didn?t. When Genghis Khan was little, his chieftain father poisoned. With no leader left, the tribe abandoned Genghis and his mother. They were left alone for many years to care for themselves. Throughout these years, his family met many hardships such as shortage of food and shortage of money. Though unable to read, Genghis was a very wise man. His mother told him at a very early age the importance of trust and independence. "Remember, you have no companions but your shadow" Grolier Encyclopedia. (1995) CD ROM This quote was to mean to Genghis, don?t put to much trust in anyone, trust no one but yourself and if you must go your own way then do so. In 1206, Genghis Khan proclaimed the ruler of Mongolia. Genghis was a very respected leader. Like other leaders he knew what his people wanted. They want everything that is good and nothing that is bad. Genghis knew he could not promise this so instead he pledged to share both the sweet and the bitter of life. Genghis did not want to end up being poisoned like his father so instead he made alliances, and attacked anyone who posed a serious threat. Through this method of leadership, Genghis?s army grew to the point where they were unbeatable. Genghis contributed alot of items to the chinese and even western civilizations. Perhaps his greatest contribution was a code of laws that he declared. Since Genghis couldn?t read or write, these law were documented by one of his followers. His laws were carried on by people though the many generations to the point of still being in use today. Either as a modification of Genghis?s laws or as Genghis had declared them. Genghis Khan promoted the growth of trade between China and Europe. This allowed him to gain essential supplies such as food, weapons and other essential survival materials. Genghis also invented a system similar to the pony express. It was a system in which the horse and rider could silently communicate, a system that is still in use today. Perhaps the greatest gift ever given by Genghis Khan was the gift of language. Genghis was the first ruler to develop a Mongolian language. Genghis Khan was also a military and strategic genius. He structured his army in a unique and interesting fashion. He integrated soldiers from different tribes into one powerful fighting force. This was a brilliant idea. Not only could he have diversity and people who specialize in certain aspects of warfare, but it also inspired loyalty to the mongolian army as a whole rather than to a specific group of people. Genghis used harsh training and strict discipline to create a superior fighting force, he also insured that everyone of his soldiers was well equipped and could easily adopted new warfare tactics. His soldiers were always learning. Whether it be a new tactic Genghis had invented or a new weapon He decided the army would use, his soldiers were coneztly learning. Genghis inspired loyalty by a unique way of promotion. Genghis felt that the best way to gain a loyal following was to promote people on the basis of achievement and not within the family. This did not only inspire a great deal of loyalty but it also made his army better and actually raised the morale of his soldiers. Every soldier gave their life to
Monday, October 21, 2019
The History of Public Relations Essays
The History of Public Relations Essays The History of Public Relations Essay The History of Public Relations Essay Advanced News Public Relations were discovered in 52 B. C. E. in ancient Rome. It became a profession in the 20th Century in the United States. There, public relations were becoming popular through the development of railroads. It is stimulated in todayââ¬â¢s rapid growing business world. The field of Public Relations is a very essential aspect with having a perfect image. Public relations professionals work diligently at creating good and reliable relations between a firm and many different individuals it represents. It deals with a variety of strategies and methods. There are multiple definitions of public relations, which makes it difficult to understand. Public Relation writes, Lattimore, Baskin, Heiman, Toth and Van Leuven provides the definition, Public relations is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Public relations practitioners communicate with all relevant internal and external publics to develop positive relationships and to create consistency between organizational goals and societal expectations. Public relations practitioners develop, execute, and evaluate organizational programs that promote the exchange of influence and understanding among an organizations constiuent parts and publics (2004). Edward Bernays was an admirable figure born in Austria in 1892. After attending Cornell in 1912, he began developing his powers of persuasion as a promoter of theatre. Bernays built a career that lasted for four decades, selling consumer products to political candidates. He was a big thinker, and his stratagems were very complex, which drove others to think the way he does. For example, for the American Tobacco Company Edward persuaded people to think that in order to stay fit smoking will make that possible. He continuously promoted that ââ¬Å"being thin was inâ⬠. Even though smoking can never be known as something good, he portrayed it to be a symbol of womenââ¬â¢s liberation. That campaign in particular demonstrated Bernaysââ¬â¢ innovative thinking and intellectual brilliance. He doesnââ¬â¢t partake in any form of smoking, but was able to persuade thousands to try it, increasing the companyââ¬â¢s business. Another strategic approach in this campaign was asking the press to not inform people about the evidence of tobaccoââ¬â¢s health risks, even though it was the wrong decision to make. Bernays believed that there was no such thing as bad publicity. The last years of life that he had were spent on getting even greater and his promotional skills to become a legacy in history. Today he is still known as the ââ¬Å"father of public relationsâ⬠and has left a thumbnail history of the development of the public relations industry in the United States (David). Public Relations have been popular since the twentieth century and were discovered back to ancient civilizations. It is the practice of persuading people through using communicational skills. An example is Edward Bernays who views public relations to be based on the persuasion of attitudes. It is important to have a viewpoint based off of what the majority may find interesting. This will soon target a positive view point from customers. To keep customers satisfied and comfortable with investing money into a company, it is always important to keep their best interest in mind. Through advertising and marketing, the message of the companyââ¬â¢s purpose must be clear for customers to understand. Marketing is one of the important fields that are greatly influenced by public relations. Many organizations view public relations to be part of the marketing department. Whether it is under marketing or in its own field, a successful organization requires a well ran public relations department. There are many publics that the PR practitioner must abide by and each is controlled by various communicational skills. Publics that are inside the organizations are managers, clerks, and stock holders. Publics that are outside of the organization will be considered as the government and press. Each of these publics plays a significant role in a well-structured PR organization. There are many functions of public relations that are organizational and social. Organizational functions include: media relations, employee relations, and community relations. These are considered as organizational functions because they sustain a good relationship between the company and their consumers. Media relations focuses more so with the press. It grants the press privileges to advertise an organization the best way possible to gain popularity, which in result makes the company money (Public Relations). Employee relations are about the internal publics of the company. For example, those who work for a company have accurate information on the companyââ¬â¢s growth and downfalls to help them excel the companyââ¬â¢s performance in the future. Public relations are all about positivity, but are up to the people within the company to carry it out. Last, community relations reflect what the company stands for. It allows for the company to maintain its reputation of good will. The press connects on a marketing basis that insures healthy exposure for the business that is being represented. Maintaining relationships amongst other businesses, strategizing sales plans, and managing inventory of their product are just a few of their duties. They may also be involved in advertising or even in promoting. Marketing communications relates to the field of marketing that includes, constructing displays for promotional events and pamphlets that summarize what the product is and its functions. Marketing communications is what drives the costumers into buying their product. If the sign is appealing to the eye, and if the words that are used are persuading, then the community will buy into the company (Sommerfeldt). Public Relations is based on management, supervisory and technical functions that allows the organization to maintain relationships with other companies to prosper. There are many duties and expectations that public relations have. They include: representing the company well at conferences, attaining honors and awards, conducting business with the press, and having great communicational skills amongst employees (Brigden). Being successful in all four of these areas is not to impress others, but to enhance oneââ¬â¢s career in public relations. Also these areas apply not only towards public relations, but also in media relations. Advertising plays a role in public relations, but is not entirely about making a product look appealing to consumers. PR involves informing and educating people and the target group about an organization. Advertising requires having an effective PR. Effective PR develops a bond with the customers to satisfy their needs and to provide good service to leave a good impression (Iyer). This will set growth within the company, making sells increase due to the well- structured effective PR. A very important technique within Public Relations is to control the downfall of the company through five important aspects. They involve: Crisis Detection, Crisis Management, Crisis Communication, Crisis Containment, and Crisis Recovery. I strongly believe my interest in public relations grows more day by day and I strongly believe that I am suitable for a position as such. My skills, abilities, and qualities all together allow me to be qualified at a public relations agency. I possess excellent writing skills, creativity and drive to accomplish all tasks, great organizational skills, multi-tasking ability, and ability to work well as part of a team, accuracy and attention to detail. To sum up I believe that I meet all the requirements to be in public relations. 1. Public Relations. à Columbia Electronic Encyclopedia, 6th Edition, (2011): 1. 2. Bridgen,à Liz. Emotional Labour and the Pursuit of the Personal Brand: Public Relations Practitioners Use of Social Media. à Journal of Media Practice V. 12 No. 1 (2011) P. 61-76, 12. 1 (2011): 61-76 3. Conrads,à David. Theres No Such Thing as Bad Publicity. à Christian Science Monitor, 90. 192 (1998): B11-B-1. 4. Dan, Lattimore. Public Relations: the Profession and the Practice. S. l. ]: Mcgraw Hill Higher Education, 2009. Print. 5. Iyer,à Ganesh, David Soberman, and J. Miguel Villas-Boas. The Targeting of Advertising. à Marketing Science, 24. 3 (2005): 461-476. 6. Sommerfeldt,à Erich, and Maureen Taylor. A Social Capital Approach to Improving Public Relations Efficacy: Diagnosing Internal Constraints on External Communication. à Public Relations Review V. 37 No. 3 (September 2011) P. 197-206, 37. 3 (20 11): 197-206. 7. Public Relations. à Columbia Electronic Encyclopedia, 6th Edition, (2011): 1.
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