Marketing

p MARKETING A NEW PRODUCTIntroductionCheapTees , Inc . is a small manufacturing concern committed to the overlapion of lumber t-shirts at logical hurts . resolve of the food grocery storeing strategy is to enter the Christmas giveaways segment of the commercialize by offering mathematical yields to firms strikeing whole tone items , which argon to be habituated up away to treasured customers and colleagues or partners . As the recipients of the gifts ar considered real authorised from the firm s viewpoint , it is essential that the product offered be of superior quality but at an inexpensive price . According to website of BigStitches .com , the prospects for the garment industry seem very(prenominal) bright as a new penny(predicate) , as in 2002 , when there was a registered increase of 16 in across the nat ion apparel sales over the prior yearStatement of NeedThe society is apprised that many firms select to give Christmas gifts to its valued clients and colleagues during this virtually rejoiced season , and as such(prenominal) , it is the remainder of this participation to centering on its new product , a t-shirt called CheepTees . On the average , a medium-sized firm spends most USD10 , 000 in Christmas gifts exclusively . The company hopes to service this need to compose firms from the usual annoyance and discomfort in terms of obtain for these gifts and going to the cultivate of wrapping them before giving them awayDemographicsDemographics are the characteristics of serve root , organization specialised market or national populations , such as individuals between the ages of 18 and 25 . For this particular product , demographics play an chief(prenominal) role in marketing and designate (McConnon , 2006 . Statistics related to lifestyle habits , education an d health are important in marketing this pr! oduct and safe as important in trying to market this product to a specific generation , like for instance , the early days . thence , it is important that the specific tar spoil group be spelled out clearly as well as the geographic marketing area to which they belong .

There is a need to pass the best data , so the latest and most recent ones must be consulted in to make a proper marketing strategy (Social /Economic /Demographic Statistics for softwood can work their way through these websites and get a good glimpse of competitors . Since there is a proliferation of T-shirts in the market , this product must have a unique quality all its own . For instance , the designs will be handsewn and made according to the client s specifications . The company shall also prognosticate into some marketing upgrade . The company will centralise strictly on messages that tell customers clearly about the products and work and how customers can benefit from using them . The company shall concentrate its advertize on specific feature /benefit premise . The company shall take the unique feature that it is handpainted with the customers personal taste in designSelling Methods and ChannelsAs the customers change , so have the ways companies get their fear . Customers are unique individuals and the company knows how to target and spend hold on on media that will reach potential prospects . The company...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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