Assessments for Marketing Management Term Paper

Assessments for Marketing Management - Term Paper ExampleIn order to effect substantial growth, dutyes have aimed to market their businesses beyond their geographical borders. This has made way to world(prenominal) trade enabling businesses to compete at a global scale. As part of s trade strategy, it is vital for a business to ascertain its status and relevance within a market in order to pave some(prenominal) way forward. The timing and the level of consumer demand help a business in establishing the right selling avenue. The angiotensin-converting enzyme in charge of the marketing strategy is usually the marketing managers in many organizations. In addition, a business should have detailed objectives and a better perceptiveness of their businesses in order to initiate appropriate and cost friendly marketing engagement strategies. In this context, the marketing principle collides with strategic planning for effective implementation of the goals intended plan (Hill & Jones, 2012). For a long time, this defecate of management depended on three crucial aspects that be the customer, the competitor, and the company analysis aspects. These constitute the three Cs of marketing. However, this paper will dwell on various aspects that contri merelye towards effective marketing and door of a market audience. Question 1 Different needfully that most consumers have Majorly, there argon categories of consumer needs. These needs are stated, real, unstated, delight and secret needs. Ideally, a customer buys a product mainly for its great power to offer a dissolver to the need presented. In a break down, stated needs are those that a customer has articulated and seen the importance of having as a matter of priority. Here the cost of the solutions non the customers priority but the priority is the having any product satisfy the need. In addition, the try out or the choices of the product do not matter, as it is a matter of immediate problem solvent and not spoi led choice. The second type of need is the real needs category that involves the consumers special action in to what they are looking for. For instance, a consumer may mention what they do need but when it comes to the actual search or picking of the solution to their problem, they may pick on something different. In this regard, the charge of the product that they intend to buy may hinder them from going for the most expensive hence concourse the real need with a relatively affordable product. Thirdly, there are the unstated needs that a customer may have but they do not say them out loud (Krishnamacharyulu & Ramakrishnan, 2011). This is to entail that these are needs, which a customer may not express, but still expected by the consumer. Essentially, these could be in terms the consumer expected prices of the commodity and assistance in ascertaining which product will have a pocket friendly price. In this regard, this need draws facilitation from the retailer selling the produ cts. The fourth need that a consumer may have is the delight need that entails the surprise additional benefits of acquiring the product during its sale. In essence, it is more appealing to a consumer when the product that they intended to buy has a buy one-get one free tag line. Ideally, any consumer would tend to go for a product that will give more for less irrespective of their reference attributes. Therefore, a consumer may go out to buy products to solve their needs but then dislodge their minds when they get to the retail store because of the extra incentive factor. Lastly, the fifth type of need is the secret needs that are concealed inside a consumers head. Essentially, these are the needs, which application of a product solution will help the consumer be like a symbol within the products image. For instance, the hidden need when one uses a facial cream would be the need to become as the beauty queens apply