Strategic Report of Harrods & Liberty Essay Example | Topics and Well Written Essays - 4000 words

Strategic Report of Harrods & freedom - Essay Examplehave diametric business objectives thus their practices about the external environment is greatly variable, all aimed at ensuring they stay in line with the demands of the targets and principles for which the store stands. For instance, Harrods demonstrates a higher level of aggressiveness with the incorporation of modern technological innovations, whereas Liberty is apparently more interested in conservation of its reputation and image, as opposed to multi-engagements in macro-economic influencing factors. On the other hand, Harrods appears to have its focus on a wider range of audience as evident with its marketing techniques, which are largely technology-based. This undoubtedly enables the store to pass a busy and energetic bump of communication about itself. On its part, Liberty tends to position its practices on specific and strictly premium high-end market, well-favored the store a more relaxed ambience.The external and internal analysis of the two stores based on their strategies of sell suggests that the two organizations have not yet been able to fully exploit the business opportunities at their exposure. Of remarkable importance is the need for the two stores to adopt diversity in the products and services provided, and the manner in which this is done, in order to widen their customer base as well as helping them overcome nearly of the external and internal environmental barriers to business.Over the past decades, there has been a significant transformation in the retail industry, which has equally posed more challenging moments for the retailers. Despite this, the world-wide landscape of retailing, which is on continuous change, has experienced massive improvement, even in the time of high competition from within the UK markets and that on the global scene (Thirumalai and Sinha, 2009). Evidence suggests that the move by the retailers to harness the multi-channel practices and the growing advances in technology have been let on in increasing the stability