Carrefour Assignment Example | Topics and Well Written Essays - 2000 words

Carrefour - Assignment Example The other smaller stores include supermarkets, convenience stores, and gas stations. The first store was opened in 1997, in Lodz. It also has a mobile service known as Carrefour Mova (Hoovers, 2015). The hypermarket structure has contributed immensely to the success of Carrefour. The company deals mainly with grocery and retail items. The items are as follows; clothing, household items, hardware, perishable and non-perishable food items. The business networks of Carrefour include convenience stores, hypermarkets, online stores, discount stores, supermarkets and electronic commerce. The Carrefour hypermarkets offer a range of services which include: financial service, ATM, parcel holding, Carrefour optical, shopping center to name a few. Carrefour also faces stiff competition in this competitive industry of grocery and retailing from other businesses either locally or internationally based. These competitors include: convenience stores, Wal-Mart, Ahold, Auchan, Tesco, Aldi and grocery stores. What differentiates these chains is their marketing plans strategy. Thus, this report will analyze the strategies it has employed in venturing in this new foreign market, and that has enable it compete favorably and continue making profits. Also it will include a SLEPT analysis of how marketing mix elements and management issues influence its successful productivity (Businesscasestudies, 2015). The major strength of Carrefour is that it is a hypermarket store well stocked with diverse goods and services, and it is well-known globally. The creation of its brand name products is a probable weakness that Carrefour faces. This is because it is a tradition of customers to the belief that own-branded products are inferior and hence lose trust in the company. Carrefour has potential opportunities for exploring its online stores and expansion in overseas markets. Carrefour also experiences enormous threats and challenges such as it creates